In a global business environment, it is essential that your products and services are launched successfully in different global regions. When entering new markets or expanding existing markets, is important to take into account that a compelling message in Mexico may not come across the same in Japan or the United States. In order for your product, service or web site to compete in a foreign market it must make use of the localization service. Localization is more than a simple translation; it is a matter of adapting your products and services to the needs and expectations of the target audience. It is the art of translation and creating a text that can be read as the original and not a translation. For this, a process of adaptation to the culture, region and specific language must be made.
